Field notes on agentic commerce: what breaks between agents and the systems they reach for, and what gets built to close the gap.
Agents already account for a majority of traffic on most commerce sites, but standard analytics treat them as noise. Here's what to measure, how to measure it, and what to do with the answers.
GEO got you to the starting line. The rest of the agent-commerce stack (observability, integration, analytics, and trust) doesn't exist yet. Here's what has to get built.