Engineering
the agentic
conversion layer.

Toffee is the integration layer between agents and the production systems behind every transaction, turning agentic arrivals into completed transactions, not stalled sessions.

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Stylist conversation

Your AI stylist understands occasion, vibe, and fit.

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Brand-aware retrieval

Toffee

Toffee surfaces products with the brand context your request needs.

AURÉLIE

Boutique

Resort luxe

NOMAD

Resort

Bohemian

VERDE

atelier

Minimal

LUNA

EDIT

Editorial

Brand-coherent · Catalog context

The problem

Commerce systems weren’t built for agents.
Agents don’t care.

Agents reach for systems that weren’t built for them

Catalogs, checkouts, policy engines, fulfillment: all designed for browsers and humans. Agents arrive with structured intent and find unstructured surfaces.

Getting found is no longer the bottleneck

AI referrals are up 527% year-over-year. Conversion through those referrals lags affiliate links by 86%. Discovery is just the beginning.

Every integration is a one-off until it isn’t

Brands are bolting MCP shims, ACP adapters, and bespoke agent endpoints onto production systems with no shared layer underneath. The next protocol resets the work.

The market is moving

Agentic commerce is happening now.

Discovery is just the beginning. Agents are arriving in production, and the systems they hit weren’t built for what comes next.

50%+.

Share of web traffic that is non-human.

Imperva, 2024

−86%.

Conversion gap: ChatGPT referrals vs. affiliate links.

Study of 973 e-commerce sites, 2025

1%.

Agent share of e-commerce sessions that actually complete.

Industry estimate, 2025

FAQ

Quick answers.

No. GEO helps agents find you. Toffee helps them actually transact. Discovery is one layer. Understanding, execution, verification, and measurement all sit on top of it, and that's the stack we build.

Between your commerce systems and the agents arriving at your door. We integrate with the catalog and commerce platforms you already run, Shopify, BigCommerce, commercetools, Salesforce Commerce Cloud, SAP Commerce, Adobe Commerce, Akeneo, and custom PIMs, and translate them into something agents can read, query, and buy from over MCP, UCP, and ACP.

Minimal. Toffee sits alongside your storefront, checkout, and catalog rather than replacing them. You keep your PSP, your CMS, your PIM, your analytics. We add the agent-facing layer on top and route through the rails you already use.

No. The runtime is a graph and decisioning layer. LLMs run on the consumer side, inside the agents themselves. Your hot path stays fast, deterministic, and cheap.

Compounding blind spots. Agent traffic is already the majority of the web and is converting 86% worse than affiliate links on most sites. Every quarter you wait is a quarter of agent sessions you can't see, can't measure, and can't recover. Infrastructure isn't something you bolt on the week you need it.

Discovery is just the beginning.
What happens after?

Toffee is building the integration layer between agents and the systems they’re trying to use. Quietly, for a handful of partners, right now.