Make your agents convert

The internet was built for humans. It’s time to rethink.

BotsAgents
BehaviorExecute scriptsPursue goals
IntentExtract dataAct on behalf of people
AdaptationBreaks when pages changeFigures out what to do
Economic valueExtractiveTransactional

Bots are not agents

A new actor has entered the internet. It has intent.

51% of web traffic is now non-human. Most of it is still junk. But the composition is changing — agents act on behalf of real people with real goals. The internet treats them all the same. That’s the problem Toffee solves.

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The OIAT Stack
for an agent-ready internet

01

Observability

See which agents visit your site, what they parse, and where they fail. Current analytics measure humans — clicks, sessions, page views. Agents are invisible without a new lens.

02

Integration

Protocols like MCP, Skills, and ACP are emerging fast. Toffee connects them to your real systems — closing the gap between protocol and implementation.

03

Analytics

Agent behavior is fundamentally different from human behavior. New metrics for discoverability, machine-readability, and agent conversion replace clicks and bounce rates.

04

Trust & Identity

Not all non-human traffic is equal. Distinguish legitimate agents acting on behalf of real people from scrapers and bots. Identity, delegation, and privacy — combined.

Toffee